Mary Ellen's Best Press introduces a clear crisp starch with a lovely scent that makes ironing more enjoyable. It is in a non-aerosol bottle so it is environmentally-friendly and you can see how much is left too. There's no flaking clogging or white residue on dark fabrics. A special stain shield protects fabrics and the product helps resist wrinkles. Best of all it's more effective than any starch you have ever used.